Search Engine Marketing
Search Engine Marketing or SEM is a form of Internet Marketing. It focuses on marketing or promoting a website (or some specified web pages) online by increasing its visibility in search-engines (on certain specified keywords and key phrases).
A professional Internet Marketing UK company may use a sophisticated combination of paid placement, contextual advertising, and paid inclusion. However, it does include Search Engine Optimization (getting a site ranked on search engines through unpaid means) part as well.
Search Engine Marketing may be used as an umbrella term that covers two broad areas:
- Gaining traffic for a particular site through Free SEO efforts
- Gaining traffic through paid search advertising efforts