Our brand is not just a symbol, a badge or colour, or an advertisement we make. Although these are components of a brand, a real brand, our brand is far broader and more important. It’s the image and credibility of the whole business.
That’s why people are choosing us. It reflects our ambition, success, community, attitude, goods and services, and how they are delivered. It’s the sum of all the people’s connections with us. For more information, please refer to our brand values.